Veteran-Owned. Battle-Tested. Fully Custom.
If you can dream it, we’ll build it. Custom offshore lures designed to dominate the deep.
Veteran-Owned. Battle-Tested. Fully Custom.
If you can dream it, we’ll build it. Custom offshore lures designed to dominate the deep.
• Precision-Crafted Heads: Hand-poured, custom-painted, and baked for a finish that stands up to the gnarliest offshore strikes.
• The Full Spectrum: An elite range of vibrant head and hair combinations to match any hatch.
• Signature Optics: 2D and 3D eye designs that create a lifelike profile unlike anything else on the market.
• UV-Optimized: Pelagics hunt in the UV spectrum. Our specialized coatings give you the tactical advantage to trigger more bites.
• Dynamic Flash: Choose from iridescent, metallic, or UV-reflective materials—plus our custom-made flying fish wings for a profile that screams "easy meal."
They DO....
Our lures have caught fish in Virginia, North Carolina, Maryland, Florida, Hawaii, the Bahamas, Costa Rica, Mexico, and Guatemala.
• Step 1: Select Your Series – Choose your foundation: the Seawitch, FOX, or Sidewinder.
• Step 2: Choose Your Profile – Go clean or add FLASH for maximum underwater visibility.
• Step 3: Define Your Optics – Select from our signature 2D or 3D predatory eyes.
• Step 4: Add the Edge – Opt for our UV Coating to exploit the pelagic hunting spectrum.
• Step 5: Color Your Spread – Finalize your build with a custom combination of Head and Hair colors.